The CEHA Coursebook — Real Estate Marketing (3rd Edition) is a must-have for all real estate students and practitioners who need a thorough understanding of marketing concepts and principles.
The CEHA Coursebook — Real Estate Marketing (3rd Edition) features the recent amendments and developments in real estate.
These include the following:
• sale of Balance Flats;
• extension of the Lease Buyback Scheme to certain qualifying groups of elderly households;
• minimum occupation period for resale flats;
• downgrading and rightsizing;
• subletting of rooms;
• changes to Executive Condominium Housing Scheme; and
• JTC policy on subletting.
Prepared in collaboration with the Singapore Institute of Surveyors and Valuers (SISV), the CEHA Coursebook — Real Estate Marketing (3rd Edition) serves as the basic study material for students preparing for Paper II: Real Estate Marketing of the Common Examination for House Agents (CEHA).
• an Objectives checklist at the start of each chapter;
• concise and easy-to-read paragraphs;
• examples that illustrate important concepts and principles;
• practice questions with suggested solutions;
• mock examination practice papers with suggested answers; and
• a Glossary to explain key terms used in real estate practice in Singapore.
Contents Includes:
- Overview
- Principles of real estate marketing
- Marketing of private properties
- Marketing of investment and other properties
- Marketing of residential properties under construction
- Marketing of commercial properties under construction
- Marketing of HDB properties
- Marketing of JTC properties
- Practice questions and answers
- Mock examination practice papers and answers
- Abbreviation
- Glossary
- Section Finding List
- Index
Product Includes:
One bound book